The Government is Costing American Motorcycle Business Over A Billion Dollars

The new lead rules that have banned the sales of many youth all-terrain vehicles and motorcycles could lead to $1 billion in lost economic value in 2009 for the industry, predicts the Motorcycle Industry Council.

The projected loss is based on 2008 estimated value of the retail marketplace for ATVs and off-highway motorcycles and factors out vehicles and related economic value not included as part of the ban. MIC projects that the estimated value of the retail marketplace related to all youth ATVs and off-highway motorcycles exceeds $1.5 billion, but the ban applies only to products that are intended primarily for youth aged 12 and under. Powersports companies have stopped selling affected youth products with lead content in excess of the limits identified in the Consumer Product Safety Improvement Act that went into force February 10.

"The potential losses for the powersports industry are massive at a time when this country cannot afford additional economic losses," said Paul Vitrano, general counsel for MIC and SVIA. "With these vehicles sitting in warehouses instead of on showroom floors, the related sales of most protective gear, accessories, and parts and services are virtually non-existent. Thousands of small businesses across America are impacted by this ban."